Peningkatan Branding dengan Pelatihan Branding Awareness terhadap Kelompok Petani Wanita Jahe di Desa Arjowinangun, Malang

نویسندگان

چکیده

Pandemi COVID-19 (Corona Virus Disease) telah memberikan dampak luas terhadap berbagai sektor kehidupan masyarakat, tidak terkecuali dalam ekonomi. Salah satu pelaku ekonomi terdampak akibat adanya pandemi adalah Kelompok Petani Wanita Jahe (KPWJ) Kota Malang. Produk hilir yang dihasilkan KPJW sirup rempah JaEnak memiliki nilai penjualan rendah, yakni kurang dari 100 pak/bulan, padahal Sirup JaeNak berpotensi meningkatkan imunitas tubuh di masa pandemik. Telah dilaksanakan upaya peningkatan pemasaran dengan pelatihan Branding Awarness sumber dana PKM Universitas Negeri Metode dilaksakan digital marketing sebagai bagian untuk memperbaiki pola tradisional. Peserta anggota PKJW dan pertisipan PKJW. evaluasi hasil analisis deskriptif atas kuisioner kepada peserta pelatihan. Hasil kusisioner menunjukkan bahwa siap menerapkan Pelatihan ini menghasilkan media sosial bagi IG https://instagram.com/kampungbejo_malang?igshid=YmMyMTA2M2Y=. kesadaran legalitas produk bentuk terbitnya PIRT evolusi nama menjadi wejangan branding developing. The pandemic has broadly impacted various sectors of people's lives, including the economic sector. One actors affected is Women Ginger Farmer Group in Malang City. produced spice syrup with a low sales value fewer than packs/month, even though can potentially increase body immunity during pandemic. efforts to improve could be by providing Awareness training funds from State University (UM) Community Service. improvement method carried out as part traditional patterns. participants were members and others. We evaluated results using descriptive analysis some questionnaires. As result, ready apply for this Digital Marketing training. This outcomes: social PKJW, namely representation awareness branding, we also achieved legality product form publication evolution name product.

منابع مشابه

Branding water

Branding is a key strategy widely used in commercial marketing to make products more attractive to consumers. With the exception of bottled water, branding has largely not been adopted in the water context although public acceptance is critical to the implementation of water augmentation projects. Based on responses from 6247 study participants collected between 2009 and 2012, this study shows ...

متن کامل

Information Security Service Branding – beyond information security awareness

End-users play a critical role in the effective implementation and running of an information security program in any organization. The success of such a program depends primarily on the effective implementation and execution of associated information security policies and controls and the resultant behavior and actions of end-users. However, end-users often have negative perception of informati...

متن کامل

Branding down to the core: branding not-for-profits.

Many not-for-profits do not view their organization as a brand. After all, the reason for being lies in the purpose. Branding is something corporate businesses do to justify their existence. But what is an organization's purpose? And what if everyone in the organization does not agree on that purpose over time or across departments? How can an organization formalize a strategy if it isn't sure ...

متن کامل

Branding: a harmful practice.

Thus, there is an urgent need to abolish this practice. Branding is a criminal offence under Indian Penal Code-324. Extensive education programs explaining its harmful effects aimed at rural illiterate masses including people involved in carrying out branding are required. All physicians need to be aware of this possibility while seeing a child with inexplicable burn scars, lest it might be lab...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Bubungan Tinggi

سال: 2022

ISSN: ['2722-3043', '2722-2934']

DOI: https://doi.org/10.20527/btjpm.v4i4.4335